Alfa Romeo Automobiles is an Italian car maker, founded on June 24, 1910, in the Italian city of Milan.
The company that became Alfa Romeo was founded as Societ Anonima Italiana Darracq in 1906 by the French automobile firm of Alexandre Darracq, backed by Italian investors.
In late 1909, the Italian Darracq cars were selling slowly and a new company was founded named A.L.F.A. The first non-Darracq car produced by the company was the 1910 HP designed by Giuseppe Merosi. In August 1915 the company came under the direction of an Italian entrepreneur called Nicola Romeo. Romeo converted the factory to produce military hardware for the Allied war efforts. In 1920, the name of the company was changed to Alfa Romeo.
In 1928 Nicola Romeo left Alfa with the company going broke after the profitable defense contracts ended.
The company was eventually rescued by the Italian Government in 1932, and would continue to control the company until its sale to the Fiat Group in 1986.